Freely translated from a LinkedIn post written by Sergio Patacchini, referring to an article published by REMEDIA SERVIZI.
Original content at:
All credits related to the content go to Sergio Patacchini & REMEDIA SERVIZI
(English Version)
Sergio Patacchini’s post translation:
Today we celebrate World Environment Day, an event designed to remember the environmental problems of our planet, but also and above all to raise awareness among people around the world and encourage governments to find sustainable solutions for the protection of the natural environment. We are aware of the situation in which our planet finds itself, especially as a result of the Covid-19 pandemic.
We do not miss the opportunity to restart with an eye to environmental sustainability and to review our strategic programmes.
REMEDIA SERVIZI article translation:
(All credits related to the content go to Sergio Patacchini & REMEDIA SERVIZI).
Green economy: how to elevate sustainability to a core business strategy.
Almost nine people out of ten* believe that it is the duty of companies to contribute to the protection of the environment through recycling and proper waste management. Many of them are willing to pay more to buy goods and services from organisations that demonstrate an ecological vocation.
It is therefore clear how the growing responsibility of citizens for the state of health of the planet can be translated into a profit opportunity for companies. Hence, the need to elevate sustainability to a core business strategy through the circular economy.
Making sustainability a strategic leverage means differentiating its commercial offer from that of its competitors, gaining enormous economic and reputational advantages.
Here are the fundamental steps to integrate environmental responsibility into your business strategy:
1. The green economy as a component of corporate culture
Social responsibility must be a cultural trait of the whole organization, it must permeate it in a widespread way and be a priority always on the agenda of the management team.
2. The circular economy in business activities
Improving the environmental footprint of business activities means passing the entire production cycle under an “ecological magnifying glass”: the acquisition of raw materials, production processes and distribution programmes.
It also means promoting circular economy initiatives involving all stakeholders, starting with consumers.
3. The green economy as a marketing factor
Using corporate sustainability as a marketing lever is a crucial move to strengthen your brand identity and increase the perceived value of your products and services.
It helps to attract and inform all corporate stakeholders, including customers, potential employees, investors and regulators.
The sustainability index is now an essential component to assess all consumer goods according to their environmental impact. It is an excellent example of how green initiatives can be developed and communicated in a way that enhances the company’s reputation and credibility.
4. Green Assessment
If a company promotes its circular economy initiatives externally, it must be prepared to receive an environmental compliance assessment from independent authorities, as well as from its consumers. Only in this way can it demonstrate its concrete commitment to the welfare of society as a whole.
Green Strategy Modelling (GSM)
Today, much more than in the past, companies need to enhance Circular Economy and Green Economy projects and investments and maximize their return in social, environmental and economic terms.
This is why Remedia TSR offers Green Strategy Modelling (GSM), a study that has the function of promoting companies’ past, present and future circular economy initiatives and identifying new areas of economic value creation.
The GSM model is flexible and modular, designed to adapt to the needs of the individual company. The study is also useful to provide elements for the non-financial communication of the company, producing clearly defined and measurable results.
Specifically, the Green Strategy Modelling offered by Remedia TSR is divided into 3 phases.
Vision Declaration
Definition of an overall reference framework to develop environmental sustainability within the core business, integrating it with the company mission and vision.
Green Economy Assessment
Mapping the environmental impact generated by the company’s activities, including Carbon Footprint (greenhouse gas emissions balance sheet), Water Footprint (water balance sheet), Material Footprint (resources balance sheet) and Land Footprint (land consumption balance sheet).
Green Economy Plan
It includes the organization and promotion of green economy initiatives undertaken by the company, the definition of guidelines to identify new projects, suggestions for an improvement plan and non-financial reporting elements.
From Green Economy to Green Strategy
The growing alarm about the state of health of the planet has created a level of environmental awareness among citizens, companies and institutions.
The organizations that will be the first to grasp these demands will be rewarded in economic and reputational terms and will be able to increase the perceived value of goods and services offered on the market.
For this reason, green marketing campaigns are essential to promote green economy initiatives. Being able to count on a solid Green Strategy model means having a competitive advantage and being able to emerge in the market.
*EU ENVIRONMENT SURVEY – JAN 25, 2018.
farfrombeingjustfm.com 